Jiyu

Art Direction, Copywriting, Graphic Design

Client & Objective

Jiyu, an upscale online store, features a carefully curated selection of clothing, accessories, home decor, and personal care items.

This client was looking to elevate their bi-monthly market e-mails with engaging content, reflective of the brand’s chill, laid-back values and aesthetic while still actively driving sales.

Previous emails were too wordy and lacked cohesiveness. I sought to rectify this through compelling copy and engaging graphic design.

Final results

This specific email produced immediate results with the client selling 40% of their stock of each product advertised.