VANNA

Art Direction, Copywriting

Client & Objective

For VANNA, a women’s watch brand focusing on attainable luxury, I created an entirely new brand voice, including web copy, SEO-focused blog posts, social media captions, and e-mail marketing.

Final results

I developed a unique brand voice that combined approachability with a sophisticated undertone. Social media captions focused on clever wordplay with a conversational spin. E-mails were crafted to deliver engaging content to drive sales while not seeming sales-y. Blog posts were written with a focus on SEO optimization, while VANNA’s website copy told the brand’s story with an imaginative, aspirational way.